Writing archive
Essays and field notes on company-building, enterprise AI and the changing consumer-goods industry.
Ideas earned through building.
Browse by tag
Founder lessonsEntrepreneur FirstFounder-market fitEnterprise AIProduct-market fitAI adoptionDecision systemsFMCGConsumer intelligenceInnovation
01
Building startups12 September 2026
The startup ideas I had before I started up
Before AI Palette, I considered everything from rapid food testing to cell-based meat. Looking back, the interesting part wasn’t which ideas were good. It was figuring out which one was right for me.
7 min read↗
02
Building startups
What eight years of building an AI company taught me about timing
A founder’s perspective on entering a market before the technology—and often the customer—is fully ready.
Coming Soon↗
03
Applied AI
Enterprise AI has a last-mile problem
The hardest part is rarely the model. It is turning intelligence into a decision someone can confidently act on.
Coming Soon↗
04
AI for FMCG
From consumer signal to factory floor
How AI could connect the fragmented decisions behind what gets made, launched and ultimately bought.
Coming Soon↗