Writing archive
Essays and field notes on company-building, enterprise AI and the changing consumer-goods industry.
Ideas earned through building.
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The startup ideas I had before I started up
Before AI Palette, I considered everything from rapid food testing to cell-based meat. Looking back, the interesting part wasn’t which ideas were good. It was figuring out which one was right for me.
What the Consumer Insights Function Will Look Like in 2030
By 2030, the advantage in consumer insights will come from connecting fragmented evidence with the context unique to each company.
I Had Never Managed Anyone. Then We Built a Team of 100.
When I started AI Palette, I had never managed a single person. A few years later, we had a team of more than 100.
The Next FMCG Operating Model
Why FMCG companies need to move beyond departmental handoffs and build operating models where teams learn and make decisions together.
What eight years of building an AI company taught me about timing
Being early to a market can be an advantage. But only if you can survive long enough for the market to catch up.
Rewiring the F&B Business for a World That Won’t Stand Still
How food and beverage companies can move from periodic planning to signal-driven, predictive operations built around people and AI.
Enterprise AI has a last-mile problem
The hardest part is rarely the model. It is turning intelligence into a decision someone can confidently act on.
From consumer signal to factory floor
How AI could connect the fragmented decisions behind what gets made, launched and ultimately bought.